Entrepreneur Business Coach: Tova Feinberg is an entrepreneur and the founder of VertiGreens, a hyper-local urban farming company redefining how cities grow food. With over 14 years in the food and beverage industry, she launched VertiGreens to bring communities closer to fresh, nutrient-dense produce grown right where people live. Her Mobile VertiGreens food truck is launching Spring 2026.
Willis Mosby is owner operator of Man That’s Good Mobile, a premier food truck serving the St. Louis City and surrounding areas.
Born and raised in St. Louis, Willis attended Cupples grand school, Fanning middle school, Roosevelt high, and studied at Forest Park Community College where he honed his culinary skills.
While not tall enough to see over the counter, Willis observed his granny Mary Ann cooking and creating memories with food. This is where his love for food began.
Outside of the food business Willis loves to go on Cruise ships to various places while enjoying the sounds of the ocean.
Favorite Quote “Food has to be a passion not a pass time”
Christi is a proud native of East Saint Louis, Illinois, and youngest of five children and a devoted mother to her daughter, Christin. As the visionary founder and CEO of Soul Burgers, Christi has turned her deep passion for food into a culinary enterprise that’s captured the hearts and taste buds of the St. Louis Metropolitan area. As a proud Black woman entrepreneur, Christi owns and operates Soul Burgers with unwavering pride and determination, embodying her belief that the journey in the culinary industry is both rewarding and irreplaceable. She remains driven by her love for cooking and eagerly anticipates the greatness the future holds. For Christi, food is not just a business—it’s her life, her passion, and her legacy in the making.
Pat Upchurch was born and raised in St. Louis, MO, where faith, family, friends, and fulfillment have always been the guiding pillars of her life. She is the founder and owner of Patty’s Cheesecakes, a St. Louis–based dessert company inspired by her grandmother’s beloved cheesecake recipe. Pat’s grandmother brought joy to every family gathering with her delicious creations, and that same joy lives on through Patty’s Cheesecakes today.
Pat also draws inspiration from her father, a professional chef who taught her how to cook and instilled in her a deep love for bringing people together through food. Patty’s Cheesecakes was born out of Pat’s passion for spreading happiness and honoring the legacies of both her grandmother and father — creating desserts that celebrate family, tradition, and connection.
Pat is married to her loving husband, Ahdon, and together they have a wonderful son, David. In her free time, she enjoys serving others in practical ways — especially by gathering people around a delicious meal and meaningful conversation.
Brandon Rice is a software developer turned coffee entrepreneur and founder of That Black Coffee Cart in East St. Louis. What began as a community coffee cart has now grown into a full food truck operation, where Brandon blends technology, creativity, and hospitality to fuel great days and connect people through coffee — always with the promise to make your next cup your best cup.
Chef Drizzy is a passionate culinary artist hailing from the heart of the Midwest. With a deep appreciation for the region’s rich farming traditions and fresh, seasonal ingredients, he has dedicated his career to creating immaculate dining escapades that celebrate both local flavors and global techniques. As a proud family man, Chef Drizzy believes that food is more than just nourishment—it’s about combining cultures, and creating moments of connection around the table. Whether crafting innovative dishes or showcasing time-honored recipes, his focus remains on delivering a superb experience with every meal.
Kayanna is a local artist and entrepreneur, best known as the owner of Kay’s Caricatures, where she brings creativity and fun to events throughout the Metro East. She combines her artistic talents and passion for community in her role as Campus & Community Coordinator at Soulcial Kitchen, where she oversees vendor coordination, event planning, and creative programming. From family movie nights and live music to markets and special community celebrations, Kayanna is dedicated to making Soulcial Kitchen a vibrant, welcoming destination for families, vendors, and guests across the region.
I am Rachel Osden, budding entrepreneur and (soon to be) owner of The Joyful Juice Truck. I have four passions in life. My faith, my family, sports, and helping others be the healthiest they can be. My mother was very sick my entire upbringing and I had a front row seat to her decline. Nothing gives my heart more joy than watching people succeed in their health journey and bettering their quality of life. I believe I have a purpose in this life and I know I was called to serve others and providing healthy, delicious options for people to enjoy is how I am expressing that belief.
From an early age, I knew food was my calling. As far back as first grade, I dreamed of becoming a chef, inspired by my aunt who owned a restaurant and my grandmother who lovingly prepared meals for large family gatherings. Their passion for food and community planted the seed that has grown into today’s Big Meechie’s.
During the COVID-19 pandemic, I finally had the opportunity to step into my dream. I launched my business through Soulcial Kitchen’s Apprentice Food Truck Program, which equipped me with the skills, tools, and confidence to thrive as an entrepreneur. What started as a food truck has now grown into a catering business, a brick and mortar, and a brand that continues to expand.
Our dedication to bold flavor and unforgettable experiences has earned multiple awards:
– Best Food Truck – Midwest Best of Black Award (July 2024)
– STL Headliner 2025 – 1st Place Best Chef, Best Burger, Best Wings
– STL Headliner 2025 – 2nd Place Best Catering, Best Dining Experience
At Big Meechie’s, food is more than just a meal—it’s culture, family, and celebration on a plate.
